About

A small company.
On purpose.

Ethos Brands LLC is a privately held, founder-led e-commerce company organized as a Wyoming limited liability company. It owns and operates the skincare brand Halvy.

What We Do

We own the product
and the customer.

Everything sold on our store is our own product. We decide what to make, work with established manufacturers to produce it, and sell it online to customers across the United States.

We keep the parts that shape the customer’s experience close: product development, sourcing, marketing, the online store and customer support. Packing and shipping go to fulfillment partners who do that at a scale we wouldn’t build ourselves.

The team behind Ethos Brands has built and run direct-to-consumer e-commerce brands for the past five years. It’s a lean team, which keeps decisions fast and makes it obvious who is responsible for what.

Halvy Helichrysum Italicum essential oil spray in an amber bottle beside its yellow box

Our Brand

Simple skincare for sensitive, friction-prone skin: creams, balms and mists for the underarms, inner thighs and body, with short, readable ingredient lists.

Halvy is sold online at tryhalvy.shop and ships to customers in the United States.

Halvy is owned and operated by Ethos Brands LLC.

Visit tryhalvy.shop →
What We Believe
01

Focus beats range

Every new product adds inventory, support questions and one more thing that can go wrong. We add products slowly and cut the ones that don’t sell. A smaller catalog is easier to get right.

02

The order is the product

A customer doesn’t separate the product from the box it arrived in or from our reply to their email. Neither do we. A good product with a bad delivery is a bad purchase.

03

Grow when it pays

We grow when the numbers support it, not before. It means passing on some ideas we like. It also means we don’t make promises to customers or partners that we can’t keep.

Parent Company

The company behind Halvy.

Ethos Brands LLC owns and operates Halvy and its online store, tryhalvy.shop, and is the seller of record for orders placed there. Our store follows our Privacy Policy, Terms of Service and Shipping & Returns Policy; where the store posts its own policy, that policy applies to its orders.

Customers, partners and suppliers can reach us through our contact page.